Paramount has moved up the theatrical release date for family adventure “The Last Airbender” one day to Thursday, July 1.

Midweek debuts generally are designed to stimulate word-of-mouth in advance of an opening weekend. Paramount effectively will reap a five-day bow for the M. Night Shyamalan-helmed pic, as Independence Day falls on a Sunday and Monday, July 5, is a federal holiday in the U.S.

Summit’s “Twilight” threequel “Eclipse” is the holiday-stretched session’s only other wide opener. The vampire romance is set to unspool June 30.

Source: The Hollywood Reporter

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January 24th, 2012